BBH, one of the leading advertising agencies in the World, is developing an advertising campaign around ila DUSK, a new personal safety alarm for women. The campaign aims to get a personal alarm into the hands of every woman of any age who has ever felt vulnerable when out and about at night, running in the early hours of the morning, alone in a hotel room or even walking a dog.
Create a 30-60 second potentially viral film, centered around the theme of female empowerment, which promotes the ila DUSK brand. Everyone who submits and receives votes will get a share of the $6,500 equal to their percentage of the total votes.
The winning submission, chosen by BBH and the directors of ila DUSK, will be featured as part of BBH\’s global advertising campaign. The winner, in addition to their share of $6,500, may be eligible for an exciting internship at BBH London or New York. So get started and take advantage of this opportunity to showcase your creative talent to one of the leading agencies in the world. 18+, 30-60 seconds, January 21st 2010
