Binaca® has been in your pocket keeping your breath conveniently clean and fresh for over 75 years. That great pocket-sized mouth spray may have even saved you when you really needed to freshen your breath during an important event such as a date, business meeting, social gathering or any close encounter. Now, Binaca® has partnered with Tongal and wants you to create a 15 or 30-second commercial spot to help promote the launch of its completely rejuvenated product line of refreshed flavors and sprays. This contest will be worth a total of $7,500 and consist of four phases so there’s a place for all of you to contribute, regardless of your skill set.
- PHASE 1: CONCEPT – In 250 characters or less, tell us your Concept for the commercial. Remember, a concept is not a detailed script, it is a brief synopsis or distillation of what will happen in the commercial.
- PHASE 2: VIDEO – Select one of the 5 winning Concepts and make a 15 or 30 second Commercial for Binaca®. You can, but do not have to literally interpret every piece of the concept. Think of it as a framework with a general theme or tagline that you should work within. Be creative, capture the essence, know the goal, and have fun with it.
- PHASE 2A: PREDICTION – Watch all the Videos and try to Predict which ones will win the contest.
- PHASE 2B: MOST VIEWED – Whichever Videos gets seen the most times online (delivered by Tongal via embed, email or share) within the period of 15 days following the Video submission deadline will win the $400 bonus prize.
18+, 15 or 30 seconds, January 25th 2010 (First Phase)
