“Beck’s Beer, one of the world’s finest beers, which is sold in more than 120 countries, is looking for a viral video. It wants you to help support the global launch, which begins in March 2010, of a new packaging label on its bottles and cans.The brand is a symbol of independent thinking and self expression, and it has refused to follow fads. As a matter of fact, the brand salutes those who remain true to their beliefs and refuse to bow to others’ rules.”
Create a video that exemplifies the spirit of Beck’s and appeals to the 20 something demographic. If Becks’s decides they love your ad, you will receive $5000! In addition, Poptent will handing over $2000 to each editor’s choice pick. What are you waiting for? 21+, 60 seconds-, Deadline: March 24th 2010
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