42BELOW Vodka was launched in 1998 in New Zealand — 42 degrees below the equator. New Zealand sets a standard for water and air purity, thus allowing 42BELOW to deliver a premium, high-quality product. It has become the world’s most awarded vodka, winning numerous prestigious international awards. Now, they have teamed with Poptent.net to bring you another great assignment! Create a 42 second viral video that will help set the brand apart from the other Vodka companies out there. Make your video so amazing that people will HAVE to share it. 42BELOW will purchase at least 1 ad for $5000. Poptent will also be giving away $2000 in editor’s choice awards. Good luck! 21+, 42 seconds, Deadline: March 26th 2010
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