Crystal Light Pure Fitness solves the conflict of having a naturally sweetened drink and not worrying about the high calories. It is naturally sweetened, tastes great and has low calories. They’re looking for an ad that is different , unique and unexpected, It needs to stand out from the crowd of commercials that proliferates the airways. It should create a deep connection that makes you not only want to watch it but also share it. Be different, BE BOLD and most importantly give people a Reason to Care and a Reason to Share. One ad will be purchased for $7,500 with an additional $1000 going to the top editor’s choice. Good luck! 18+, No Duration, Deadline: June 30th 2010
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