Ecamp is the perfect specialist in the area of camping holidays. At Ecamp you have the choice of more than 270 campings in Europe; from busy, spectacular campings for the active tourist, to small-scale, quieter campings for some real peace and quiet. With luxury accommodations and a wonderful location on the coast, near a natural park or near a beautiful city, the preconception “camping = cramping” will disappear like snow in summer!
Ecamp is a relatively new brand on the camping marketplace. In order to give the brand more publicity, they are looking for engaging commercials for online channels to get the brand better known. Because the brand is so new, there isn’t a creative direction yet on how the Ecamp message can best be brought across. It’s up to you to find a good theme for this!
In the commercials, Ecamp wants to get across that they are the perfect specialists in camping holidays and that http://www.ecamp.nl is just the place for the ideal camping holiday; a varied supply, from inexpensive to super deluxe!
The commercial assignment is as follows:
Create the new commercial for Ecamp, showing in the most appealing way possible that Ecamp is the perfect camping holiday specialist. Close with: “Ecamp, the perfect specialist in camping holidays!”
Surprise Ecamp with fresh and engaging ideas and who knows, your direction might be used for a long time!
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