Supporting and encouraging good nutrition is an important part of the American Heart Association’s mission. It is essential for your family’s heart health. The heart-check mark was developed and designed to help consumers make nutritious choices when shopping at the supermarket. It appears on foods that meet the American Heart Association’s standards for saturated fat and cholesterol.The primary goal of your video is to educate Hispanic consumers on the meaning of the mark and have them proactively look for and buy American Heart Association certified products when grocery shopping. Los vídeos deben la e en español. The videos must be in Spanish. The American Heart Association will select at least one video for use. The producers of the videos selected for use will each receive a one-time usage fee of $5,000. In addition, Poptent will award four Editors’ Choice awards totaling $1,000. Good luck! 18+, 30-60 seconds, Deadline: September 23th 2010
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