Drumstick “Lil Drums” Video Assignment – $7,500


Drumsticks have got to be one of my favorite ice cream treats ever…besides Strawberry Shortcakes of course. While I hadn’t personally heard of Lil’ Drums, it makes sense for the brand to have a snack size option of their deliciousness since the trend in this country is towards healthier snacking and portion control. Its aim is to be a universal snack for everyone in the family and needs your video marketing skills to get the word out!

Of course Drumsticks themselves are known everywhere, but Lil’ Drums have little-to-no brand awareness. Create a video that targets men and women between the ages of 25-44 and lets them know that Lil’ Drums are the perfect snack for them. Of course they are still an indulgent treat, but with less calories and the same amazing flavors as their big brother, they should always be an option in the fridge. The tone of your video should be funny, mischievous and witty while staying away from snarky and judgmental. Obviously you need to feature the product, however, it doesn’t necessarily need to be consumed.

Lil’ Drums will be selecting at least one video to purchase for $7,500. But that’s not all. Poptent will also be paying out five Editors’ Choice awards totaling $1,500. Sounds good to us!

18+, 30-60 seconds, Deadline: June 17th 2013


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