Regions Bank Video Assignment – $10,000


Regions‘ main focus is helping customers be smarter about their money in order to meet their financial goals. In addition, Regions is the official bank of the Southeastern Conference and offers solutions to make your financial life easier so you focus on enjoying the SEC games. Regions is now on the hunt for some great videos that not only show how passionate the company is about the SEC, but how they have become its official bank.

To enter, produce a 30 second spot that will be intended for use on the internet and TV (keep titles and action 4:3 safe) that connects Region bank to the SEC. The creative concept is up to you, but ideally Regions would like for you to find a way to incorporate actual shots of people banking with sports. Also, since the SEC represents multiple sports, be sure not to focus on just one. It should resonate with all SEC fans and make them feel like Regions understands them. Check out the following video that displays a passionate tone while using including all the SEC sports:

SEC Trailer

The bank will be purchasing at least one video for $10,000 plus giving it publicity online and on TV. Be sure to head over to the contest site where you can read all the fine details in the downloadable brief. We are looking forward to seeing your hard work. Good luck!

18+, 30 seconds, Deadline: July 25th 2013


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