Taj Mahal 2013: Ambi Pur Video Contest – $4,000


Ambi Pur has always strived to keep peoples homes and cars smelling clean and fresh. The company believes odors that linger in these places can adversely affect our mood and the mood of those we share our homes with. For 2013, they are launching a new video campaign concept revolving around couples whose relationships lose freshness after time as well. They believe “by eliminating odors and creating special moments in both the home and the car we can help refresh love.” Ambi Pur has teamed up with MOFILM’s 2013 Taj Mahal series in order to grab some great entries.

Create a film about the extreme lengths that people go to keep their relationships new and exciting. And then at the end of the film, introduce Ambi Pur as the easy and sensible solution to keeping it fresh. Your story can use either the car freshener or the home freshener (or both), but needs to feature the woman keeping it fresh for the house and the man keeping it fresh for the car. Additionally, the cast must be Indian for this contest due to the target audience. The brand also wants the tone to be witty and entertaining while not being overly emotional or slapstick funny.

The grand prize winner for this contest will receive $4,000 plus round trip travel for two people to Agra, India with 3 nights hotel accommodation. If you’re worried about runner up prizes, don’t be. 2nd place receives $2,000 and 3rd-5th place will each take home $1,000. Happy filming!

16+, 30-60 seconds, Deadline: August 19th 2013


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