As one of the largest specialty flooring retailers in the United States, Lumber Liquidators competes with “big box” retailers such as Home Depot and Lowes. The only problem is, there are still consumers who think the store only sells cheap or liquidation flooring. This is not the case and the company wants to hire you to create a commercial to change perception.
Lumber Liquidators is able to keep their flooring costs down for several reasons. Their stores are not setup in high rent districts and they don’t flood the market with expensive marketing campaigns…and they do that to save the consumer money. So it’s time to create a commercial that lets the public know this is THE place to go for flooring. Show the consumer that they will save a ton of money and get first class flooring that is backed by a warranty. The ad should be so compelling, that it will be impossible for competitor’s to scare potential customers.
Lumber Liquidators will be purchasing 1 selected video for $10,000! In addition, you may get to see your work on TV. Head over to the contest page below and download the creative brief today!
18+, 60 seconds, Deadline: August 27th 2013