Liberty Tax Service Video Contest – $10,000

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If you haven’t heard of Liberty Tax Service, then it’s time to get up to speed. The company has become the fastest growing tax service franchise and has its eye on that #1 spot, but they need your help getting there. LTS wants to create a new video ad campaign that will attract more franchisees. The Liberty Tax franchise business provides a proven system within which to work. This means business owners can avoid the critical mistakes often associated with start-ups. Liberty Tax also offers franchisees a low cost business opportunity and a sustainable product offering. All selling points for your video.

Create a video that shares engaging and entertaining stories that will make people looking to start a business strongly consider buying a Liberty Tax franchise. The company has come up with two ideas for you to work with as outlines for the campaign:

IDEA #1: HADN’T THOUGHT OF THAT? THINK OF LIBERTY TAX!

Tell the story of comical, common and highly relatable mistakes that you may make when you start a business all by yourself. Then present Liberty Tax as the hassle-free solution to realizing your ideal career and financial freedom.

IDEA #2: I LOVE TAX RETURNS

Create the archetype Liberty Tax franchisee and let him/her tell the story of his/her success in a humorous way, giving off an over-the-top new-found passion for tax returns. Use your entertaining story telling abilities to show our hero’s path from hating tax returns to loving them.

There are numerous prizes to be awarded that will be decided by both the voting public and the company itself. Liberty tax will be selecting (3) of their favorite videos to receive $2,000 each. A big $10,000 check will be awarded to the video that earns the most online votes. $2,000 will be awarded to the runner up in that category. Be sure to visit the contest page as there are numerous details outlined in the contest brief. Good luck!

14+, 2 minutes-, Deadline: November 5th 2013

CONTEST PAGE

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