Zest “Indulge Yourself” Video Contest $10,000


“You’re not fully clean unless you’re Zestfully clean.” It’s a classic advertising tagline that’s hard to forget and has defined the Zest soap brand for millions of customers. For 2014, the company is looking to reposition itself yet again. This time, they are looking to target woman. Many woman currently perceive Zest to be a deodorizing “male” soap that is “not for me” and “dries skin”. This couldn’t be further from the truth with the introduction of their new Creamy Cocoa Butter & Shea Moisturizing Body Wash and Bar Soap. Gather up some ideas and grab those cameras!

Zest is looking for videos that entices women to try their new line of Creamy Cocoa Butter soap. The TONE should be slightly high-end/luxurious, but not over the top as Zest is still a value brand. Some humor is fine, as long as it is tasteful and on-brand (i.e. no “slapstick” or inappropriate humor). Check out some Zest commercials below for brand reference.

2013 Zest Commercial

Zooppa is paying out big for this contest too! A $15,000 prize pool is up for grabs and promises $10,000, $3,000 and $2,000 to it’s 1st, 2nd and 3rd place videos respectively. Keep in mind that the products have not been released yet, so you will need to request a creator kit from Zooppa.com in order to get started. Head over to the contest page below. Good luck!

14+, 15-30 seconds, Deadline: February 18th 2014


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