McCormick’s “American Homemade” Video Assignment – $12,000

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Poptent is back with a 2014 video assignment for a big brand who is looking to purchase a ton of videos. Our favorite kind! McCormick has been a household name in culinary herbs and spices for over 100 years and is pretty much in everyone’s kitchen. They are looking for stories about someone you know who creates a unique dish. Maybe it’s not fancy or for a special occasion, but something that brings people together. That’s what “American Homemade” is all about.

McCormick wants your video to feature some key elements. Make it inspirational and genuine. Tell the story of what makes the dish so unique and the heart behind it. If your video is selected, McCormick will be featuring it on a website where cooks (mostly women) from regions all over the U.S. will be inspired by your story of unique dishes and the people that make them. Check out some sample videos below for inspiration on tone.

Old Virginia: The Hill-Side’s “Modified Herringbone” Fabric

On Why We Cook, Jennifer Perillo…

The best part? McCormick is buying big on this one. With a $60,000 prize pool they are going to be purchasing 10 videos (yes 10) with the top video creator earning $12,000 for his or her work. Check out the rest of the purchase amounts through the contest link below. And in case you didn’t hear, Poptent has partnered with RumbleFish to bring you production music. So you can now, very affordably, add genuine production music to your videos. Check out their new page. We can’t wait to see what comes out of this assignment!

18+, 1-3 minutes, Deadline: April 16th 2014

CONTEST PAGE

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    2 ResponsesLeave a comment
    • Andrew Malary
      April 6, 2014 at 8:51 AM

      I cannot get the link to the contest page. Is it too late to enter?

    • FilmTheNextStaff
      April 6, 2014 at 10:30 PM

      Thanks for the heads up Andrew. We’ve fixed the link and you still have 9 days to enter.

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