Hormel “Black Label Bacon” 2014 Film Series – $10,000


If the smell of bacon is what wakes you up in the morning and keeps you going then listen up! Hormel and Poptent have brought back the “Black Label Bacon” series for 2014 and it’s looking to top last year’s incredible contest. If you don’t remember, “Black Label Bacon” is Hormel’s signature bacon that has a huge (and still growing) fan base. The brand debuted a video assignment last year that looked to bring bacon inspired stories to life and it wants to keep the tradition going. This time, however, they want to feature these short films digitally and at their live event on the flight deck of the U.S.S Midway in San Diego, CA. Are you ready?

Create a short video (6 minutes or less) that brings to life a bacon inspired story. Show you or your characters passions for bacon. There are no limits here: inspiring, real, funny, edgy, stirring, stimulating, insightful, positive, cool, hip, trendy, refreshing, surprising. Videos should aspire to create likable and engaging characters. Feel free to experiment with different genres as well. Documentary, romance, drama, comedy, adventure or a cross-hash of multiple styles. Non- fiction or fiction are both acceptable. Check out some of last year’s winners below for reference.


“THE BACON AND THE SEA”by Jesse Cervantes

If you can show off your storytelling chops, Hormel has brought the cash. $10,000 is going to one lucky winner who will be named as the top purchase! $7,500 will be awarded to the second selected video and the next 3 winners will even receive $5,000! Those are odds you should bet on. Before you grab your camera, head over to the assignment page below and download the contest brief. Good luck and happy cooking!

18+, 6 minutes-, Deadline: August 4th 2014


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