For boys 6-9, they consider themselves as confident, smart, funny, adventurous, and social. Most importantly, they view everyday events as missions and look for opportunities to accomplish them. Spy Gear is a line of boy spy toys (from night vision goggles to motion alarms. See spygear.net for more detail), they are made with a high level of detail and accuracy to afford kids an authentic play experience. Our brand essence is to empower boys with “super powers” to explore their environment, collaborate with others, and accomplish everyday missions in their lives!
Create a fun, engaging video of 1 to 3 minutes in length that features boys (ideally aged 8-10 years old) using Spy Gear to accomplish everyday missions. They want to see stories of how Spy Gear can be used to creatively conquer challenges or missions in boys’ daily lives. Scene enhancements are ok but it’s important to keep the toys’ functionality as authentic as possible. The top video will receive $10,000!
14+, 2 minutes-, Deadline: October 14th 2014
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