Launching in 2011, Sole Society has been a hot spot on the internet for women’s shoes, handbags and accessories. The company releases new products weekly along with exclusive fashion and style content. Last year, they successfully got their brand into Nordstrom and are not stopping there. After teaming up with Tongal, the company is now looking for a slick video they can promote on TV.
Your video should speak to the modern woman who loves fashion and style, but is not looking to pay a fortune. To keep in line with the brand, the 30 second spot should feel polished and high quality. The viewer should walk away feeling like Sole Society is a high fashion brand while still being affordable. Keep in mind they are looking to differentiate the brand from discount fashion retailers such as TJ Maxx, Marshalls or DSW. They are not about slashing prices. So finding a way to create a cool lifestyle commercial is going to give you the greatest success. Check out the videos below for tonal reference.
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MADEWELL
LEVIS
There are 3 phases and essentially 3 ways to win this contest. First submit an idea to Tongal. In 140 characters or less, create a written concept that will inspire a video creator. Four idea winners will receive a $250 check plus a $250 gift card for Sole Society. If your idea is used to generate a winning video, you will also receive 5% of that winning video’s cash prize.
The second method for participation is the pitch phase. Create a 500 character or less pitch plus storyboards and/or a pitch video showing how you would produce a 30 second spot based one of the 4 winning ideas. Think details. Click HERE for a sample of an effective pitch. You will even need to include head shots for your casting selections. Two winners from this phase will win $3,000 and move directly into phase 3.
The final phase for this contest is the actual production. The winners from phase 2 will create a Sole Society commercial based on their pitch and have a chance to win a $25,000 grand prize. The runner-up will receive a still healthy $12,000. But wait, there’s still a chance jump aboard at this point! A 3rd place prize of $6,000 is also being offered and that means there’s one more spot available. The “wildcard.” You can create a Sole Society commercial out of the blue based on your own idea. You don’t need to enter any of the other phases and you could still win the $25,000 grand prize.
Head over to Tongal’s contest page to get started and submit your idea today!
IDEA PHASE
13+, Deadline: May 22nd 2013
PITCH PHASE
13+, Deadline: June 3rd 2013
VIDEO PHASE
13+, 30 seconds, Deadline: July 1st 2013
Expo Milano 2015 is a universal non-commercial exposition focused around the common theme of “Feeding the Planet, Energy for Life.” It’s an event where visitors, institutions, organizations and partner companies can meet and discuss ways to create sustainable, safe and nutrition solutions for our planet’s future generations.
Zooppa has joined forces with this awesome expo to help create promotional videos that convey the message of the event. Expo Milano 2015 is expected to attract around 20 million visitors, including about 6 million foreign visitors, 1 billion virtual visitors and more than 130 represented countries. Expo Milano wants to take this huge opportunity to show these visitors the connection of the event and the area that it’s being integrated. That means creating a strong connection between the event, Milan Italy, the food culture and the facets of the beauty the city offers. Identify Expo 2015 as a founding moment to relaunch the Italian tourism sector.
The grand prize winner is taking a check for $10,000. While submitted videos will be accepted with English OR Italian voice-over, the producer of the winning video will be required to provide a version with the voice-over in English AND one in Italian. Plus if you’re chosen the winner, you will need to provide a 45 second cut of your entry. Visit the Zooppa contest page to read the brief and get started today!
14+, 150 seconds, Deadline: June 28th 2013
Award-winning storyteller, PBS producer and author Slash Coleman has released a new memoir entitled “The Bohemian Love Diaries.” The story chronicles his history of failed relationships and has also inspired a brand new video contest. He’s looking for submissions of original and creative videos focusing on making amends with ex-boyfriends, ex-girlfriends, ex-wives, and ex-husbands.
“I can’t imagine a better gift than an olive branch,” Coleman says. “With these videos I’m hoping others will begin to recognize the reality of forgiveness and love as a powerful agent of social change in a world often characterized by intolerance. Since I’m going to be filming my own videos of making up with all my exes I figured having some company along the way couldn’t hurt. Hence the video contest.” The tone of your video can be funny, profound or action packed. We’re really excited to see what happens if the moments are real.
Drumsticks have got to be one of my favorite ice cream treats ever…besides Strawberry Shortcakes of course. While I hadn’t personally heard of Lil’ Drums, it makes sense for the brand to have a snack size option of their deliciousness since the trend in this country is towards healthier snacking and portion control. Its aim is to be a universal snack for everyone in the family and needs your video marketing skills to get the word out!
Of course Drumsticks themselves are known everywhere, but Lil’ Drums have little-to-no brand awareness. Create a video that targets men and women between the ages of 25-44 and lets them know that Lil’ Drums are the perfect snack for them. Of course they are still an indulgent treat, but with less calories and the same amazing flavors as their big brother, they should always be an option in the fridge. The tone of your video should be funny, mischievous and witty while staying away from snarky and judgmental. Obviously you need to feature the product, however, it doesn’t necessarily need to be consumed.
Lil’ Drums will be selecting at least one video to purchase for $7,500. But that’s not all. Poptent will also be paying out five Editors’ Choice awards totaling $1,500. Sounds good to us!
18+, 30-60 seconds, Deadline: June 17th 2013
Pond’s has teamed up with MOFILM to bring you a great video contest with some even greater prizes! The brand has launched India’s first ever White Beauty BB + Fairness cream. Basically it gives wearers instant coverage of spots and all day spot-less radiance and glow, as well as providing skin care benefits from within with a skin lightening function.
Pond’s wants you to create a film around the product with the concept of “fairness in an unfair world.” Think of ways that using the product can help people eliminate skin problems and gain confidence to move ahead in life. Your targeting women ages 20-30 for whom first impressions count. This is a time in her life where she is meeting new people, in search of her first job, new friends and of course dating. Keep in mind that since the product is being launched in India, the brand is looking for a South Asian looking cast (although an English script is fine).
As part of the grand prize, you will be awarded $4,000 and a round trip for 2 to Sri Lanka with 3 nights hotel accommodation. 2nd place will win $2,000 and 3rd-5th will take home $1,000. Good luck!
16+, 30 seconds, Deadline: July 1st 2013
Smart Local Social is a marketing company working to create relationships with consumers on a daily basis, while increasing your customer database with the given technologies in media today. One of these is the power of cell phones. The company has opened a video contest asking you to create a video using cell phones, text messages and mobile coupons in a creative way.
While there will be a panel of judges reviewing the videos for creativity, quality of camera work and editing, they will also be taking into account likes and views, so viral may win. The grand prize winner for this contest is taking home $500 and SLS bragging rights. Check out the contests Facebook page below for more details to enter!
18+, 15-30 seconds, Deadline: September 1st 2013
Sometimes a dog treat should be more than a dog treat. In the case of “Frosty Paws” this couldn’t be more true. Since traditional ice-cream is difficult for dogs to digest, Purina came up with frozen ice cream like doggie treats that happen to be fortified with protein, vitamin and minerals. I think I might want some! Frosty Paws also aims to bring owners and dogs closer together with their product. Anyone who has a dog knows that once you feed them, especially something tasty, you have their full attention. It’s all about experiencing that special moment, however often that may be.
The company is now in need of your creative mind to produce a video that builds awareness while showing how special a moment it can be for the owner and the dog. It should have a lighthearted tone and make the viewer laugh and smile the whole way. Remember that you are targeting pet parents, so any setting or scenario where someone might have their dog is not out of the question. One note the company wants to make is to keep it somewhat realistic…aka no talking dogs.
Purina will be purchasing at least 1 video for $7,500 (brands often buy more) and Poptent will be handing $1,500 in runners-up awards. We can’t wait to see the videos. Good luck!
18+, 30-60 seconds, Deadline: June 18th 2013
Mofilm has released another video contest under their “2013 African Adventure” series and this time the innovative wine chiller brand Corkcicle has jumped on board. For those of you unfamiliar with a Corkcicle, it is basically a long piece of chillable plastic attached to a cork that keeps a bottle of wine cold and covered. Brilliant! But the company’s not done yet. In fact, they have a new product just for beer lovers. Named the “Chillsner,” this clever little invention can keep your bottle of beer colder much longer, even while you drink it. Sign us up!
Chillsner is now looking for films that showcase their awesome new product and the beauty of keeping your drink cool to the last sip. This product’s aim is to “keep the party going” so maybe it’s a tailgate, a BBQ at the beach or any other place you enjoy beer with friends. If you check out the company’s website, you can definitely see their focus on lifestyle so keep your videos in line with that tone. Don’t create videos that make the product feel gimmicky. Since you need to feature the product itself, you can request a Chillsner through the contest page, but don’t wait as there are limited supplies.
There will be one winner for this contest who will take home the grand prize. $10,000 plus a trip of a lifetime to Africa on a Safari in the world famous Kruger National Park! Grab your cameras and get filming!
16+, 60 seconds (With the ability to cut to 30), Deadline: July 29th 2013
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