Motorola has unveiled its new Droid Bionic as one of the fastest and most powerful smartphones on the market. It runs on Verizon’s 4G network allowing users to download and enjoy content lightning fast.
Your objective is to create a short video that gets consumers excited about this new smartphone. Create a story in which the device and its technology empower the moment and sits on the theme of “Control it, and you control everything.” Give the consumer the sense that with a BIONIC, they have the control over their content and their life.
There are 3 phases to this contest and $25,000 in total cash prizes with $10,000 going to the top video. Get filming!
18+, 30 – 90 seconds
Is it too much to ask for great customer service, affordability and buying ease in the non-standard auto insurance industry? ACE Cash Express doesn’t think so!
Ace recently launched a new product, ACE Cash Express Insurance Services. Through the ACE Cash Express Insurance Services, it’s easier than ever for consumers to purchase the minimum coverages required by their state at a low monthly cost. This product has had outstanding success through their retail channel and has had phenomenal results in customer research with current and new customers. Ace believes that the need for this type of product is substantial and that no other company can provide the unique set of benefits that they can.
In a cluttered marketplace with ads that focus solely on price, ACE Cash Express is looking to breakthrough. Your task will be to create a :30 second, funny, family friendly ad that underscores their convenience and trustworthiness. Feel free to incorporate a recurring character or mascot but stay away from the way that this is already done in the ad space.
Make sure to read the creative brief for all the details and mandatory elements. You will also want to pay close attention to the Industry Regulations and Assignment Guidelines documents in the asset tray.
18+, 30 seconds, Deadline: September 26th 2011
Ever camped in a parking lot of a racetrack? Got a tattoo of your favorite driver? If so, you sound like a Superfan. It’s time to upload your video & show Bosch Auto Parts what makes you a Superfan. You could find yourself with an all-access trip to Henrick Motorsports Headquarters for two and VIP passes to a race at Charlotte.
Videos will be voted upon by viewers. The grand prize is worth a total of $2,850. Good luck!
18+, 85 seconds-, Deadline: September 17th 2011
Dell is doing it again. Its new product is beautiful! It has a big (23″) gorgeous (1080p full HD) bright display in as small as is possible form factor. It has a multi-touch touch screen and Dell’s new Stage software interface. It’s a great fit for non standard PC environments like kitchens, living rooms, etc where touching is easy where keyboards and mice were a hassle.
The product is being introduced during the 1st week in October 2011, and Dell (along with Poptent) want you to help them share the love. They are looking for 30 second videos reaching out to Moms, families with kids, people who have a lot going on in their lives and need technology to make things easier. Make the videos so much fun and so entertaining that Moms will be passing it along to their friends.
There’s lots more info in the creative brief and some great digital assets in the asset tray. However, because the product isn’t yet available in the US, you’ll need to make the video without the product and then, if selected, do some re-shooting with the actual product (which Dell will supply). A challenge, sure, but also a chance to be creative with a great new product from one of the world’s foremost brands.
Check out the contest page below for all the details!
18+, 30 seconds, Deadline: September 19th 2011
2011 marks the 100th anniversary of Chevrolet, the iconic American car company. During this time, countless numbers of life’s key events and experiences have been played out again and again. Babies have been brought home for the first time, road trips taken, tough talks had, love affairs started and ended, to name but a few.
Chevrolet has also had a huge cultural impact globally, how many other brands have been mentioned in over 700 songs? Now it wants to know it’s next 100 years will look like.
Your film can be emotive and passionate, humorous, moving, warm or whatever inspires you. It’s up to you to interpret and experiment with. Please note that this is not a traditional car advertisement so you don’t need to show a Chevy as part of your film, unless it’s a fundamental piece of the film.
One lucky grand prize winner will receive a once in a lifetime trip to experience BFI London International Film Festival 2011 plus an $8,000 cash prize!
16+, 60 seconds, Deadline: October 3rd 2011
Products that are marketed as “thin” often seem to lack power, especially when talking about computers. Dell wants to change that notion by gathering videos that exemplify the opposite: Thin plus power.
Your video should be completely entertaining and contain viral potential. The best part of all? The prizes! Dell is purchasing a total of 5 videos for $7,500 each (Not bad right? Except that you probably already read the $25,000 heading).
These top 5 videos will be posted to Facebook where the most loved entry snags another $17,500! We have a feeling you will come up with some cool concepts for that kind of cash. Get filming!
18+, 30 seconds, Deadline: September 18th 2011
Over a decade ago, TiVo invented the DVR and changed the way people watch TV forever. Since then, much has changed… including TiVo. Today Tivo not only makes the world’s most advanced and innovative DVR, it’s also world’s first “Smart DVR.” You can use your TiVo DVR to instantly watch HD movies and TV shows from your Netflix account on your HDTV. Or you can download movies and shows from Amazon. Plus Hollywood hits from BLOCKBUSTER.
Subscribe to Hulu Plus and you can stream complete seasons of current TV shows and previous series on your big screen. You can even stream YouTube videos or your favorite music from the free Pandora internet radio service. In short, TiVo now delivers whatever entertainment you want, whenever you want it.
Tivo has teamed up with Poptent to tap into the creative community of filmmakers that you are. Come up with a video that introduces the Tivo idea of “Brilliant TV” to the world. Tivo is not just a DVR, but a complete home entertainment solution. It’s must-see shows, movies, music and even hilarious viral videos waiting for you on your big screen.
Tivo has agreed to purchase 1 video for $7,500, but we have a feeling you guys are going to have more videos they can’t resist buying. Good luck!
18+, 30 seconds, Deadline: September 14th 2011
A can of paint and a brush are powerful tools because they represent the potential for profound and rapid transformation at an affordable price. Benjamin Moore, the leading producer of the highest quality paints and finishes in the industry, wants you to get creative and demonstrate what great things you can do to express your style centering around the idea that Benjamin Moore facilitates great transformation for under $50.
Create a 15 second video that demonstrates how Benjamin Moore products present the opportunity to create rapid transformations at a low price point ($50 or less). The overarching goal of this project is to drive price conscious consumers who would otherwise shop at one of the big box stores to their local Benjamin Moore retailer.
The Pitch winners of the previous phase will submit their fully-formed 15 second Videos to be evaluated by the Project Judges. All other creators are invited to enter a “Wild Card” submission that’s not based on any winning material from the previous phase. Remember, the five Pitch winners are GUARANTEED prizes as are two of the non-pitch video creators. The 2nd and 3rd – 5th place winners will each receive $3,000 and $1,000, respectively and the 1st place winner will receive a $7,000 grand prize.
From a branding standpoint, it is important that videos revolve around the idea that Benjamin Moore facilitates great transformations and it can all be had for under $50, but from a creative standpoint, these videos can movie in any direction you want. Remember, you only have 15 seconds to create a lasting impression on the viewer so keep it tight and make every moment count. Limit five (5) submissions, per member.
13+, 15 seconds, Deadline: September 21st 2011
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