It’s often been regarded as the holy grail of video contests and with good reason…actually 1 million of them. However, for 2016 it’s the end of an era as Doritos announces its final “Crash the Super Bowl” video contest. What?! That’s right. After 10 years of generating some memorable big game spots, the brand is putting the tradition to rest. Don’t be too upset though, because there is still time to win that ultimate grand prize.
Create a clever 30 second spot featuring Doritos that you feel could air during the Big Game. Take a look at the past winners and see if you can crack the CTSB winner’s code. Historically, the videos featuring babies and animals have done pretty well. We also wouldn’t be surprised if Doritos picks a wild card this time around.
2015 Winner – “Middle Seat”
Doritos will select 47 finalists who will receive $2,000 for his or her entry (if this is any indication of how many entries they are expecting). From there, 3 finalists will be sent to San Francisco to watch the Super Bowl and see whose ad will air and win the $1,000,000. The 2 runner-ups will walk away with a check for $100,000 either way. Not a bad way to spend Super Bowl Sunday.
Be sure to head over to the contest site as soon as possible as we’re sure the entry page is going to be a packed house. If this is truly the final year for CTSB, then we want to see everyone give it their best shot. Good luck!
18+, 30 seconds, Deadline: November 15th 2015
When last year’s “Crash The Super Bowl” was announced, it made one big change…it went global. This time around, the contest is expanding even further and going UNIVERSAL! What does this mean exactly? In addition to the guaranteed million dollar prize along with having your commercial aired live during the big game, you ALSO land a job with Universal Pictures as a creative consultant. Sound good? Let’s get started!
Create the most amazing 30 second commercial featuring Doritos you can think of! Make it funny, action packed or just something totally unique. This will air on national TV so keep that in mind when creating your concept. You can also check out last year’s winners for some reference HERE. Finally, submit it to the contest page and let the judging begin.
Doritos will be announcing 30 semi-finalists to feature on the contest page after November 17th. Each of these semi-finalists (if they don’t advance) will take home a $1,000 prize. From this group, CTSB will then select the 10 finalists whose fate will be put in the hands of a public vote. The 8 that don’t advance are $25,000 richer. But there will be 2 remaining videos. One will be selected by Frito Lay as a First Place Winner and receive a whopping $50,000 and have his or her submission aired during the big game. And oh yeah, remember that public vote? That will determine the Grand Prize Winner who is going to receive the $1million, commercial airtime and landing a “dream job” with Universal Studios is CA! Not to mention trips to the big game and all that fame stuff. Good luck!
Want to know if you’re eligible? Here are the requirements:
18+ (or age of majority in your country), 30 seconds, Deadline: November 9th 2014
ELIGIBLE COUNTRIES: (50) United States (including District of Columbia and Puerto Rico), Argentina, Australia, Belgium, Brazil, Canada, Chile, Denmark, Egypt, Finland, France, Germany, Greece, Hong Kong, Ireland, Israel, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Romania, South Africa, South Korea, Singapore, Spain, Sweden, Taiwan, Turkey and the United Kingdom.
So what exactly is “Yummification”? The process involves taking a 5-Hour Energy drink and mixing it with your favorite beverage to create the ultimate in eye opening refreshment. What’s even better is that 5-Hour Energy has pooled together $100,000 as part of its new “Yummification” video contest in hopes of getting some amazing recipes with even better video execution.
Keep your recipe simple. Juice, soda, tea, etc (No ALCOHOL or CAFFEINATED DRINKS/SODA) are all good examples. Next, give it a name. The more clever the better. Then create a short video that features your creation. This is where your creativity really counts and could earn you a big cash reward. Check out the sample video below for a quick reference.
If you happen to make it into one of the top 4 spots prepare to get a larger wallet because 1st $50,000, 2nd $30,000, 3rd $10,000 and 4th $1,000 are going to be coming your way! Be sure to check out the contest page for all the rules and regulations. Good luck!
18+, 60 seconds-, Deadline: August 19th 2014